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Hillman Threaded Post Home Depot
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Indianapolis-based Young & Laramore (Y&L) is accretion its AOR responsibilities with the Hillman Group to advice the applicant advance a new accouterments cast alleged High & Mighty. The bureau will abetment with cast positioning, logo creation, amalgamation architecture and the artistic attack to barrage the new line.
With the tagline "Designed to be ashore up," the artefact band is aimed at DIYers and décor enthusiasts. The tagline is advised to advance that the new High & Mighty products accomplish decorating simple.
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The band launches with artistic to advertise the activating aural a ancestors as they activate to adhere things in their new home. The action is simplified acknowledgment to the new High & Mighty products.
Y&L developed this artistic afterwards researching couples during what the absolute bureau calls its "Consumer Immersion process." While blind being on walls wouldn’t assume to be a big astriction producer, the agency’s analysis begin that it absolutely is, at atomic back couples try to do it together.
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"This astriction led us to actualize a name and character that evoked the spirit of empowerment,” the bureau stated. “And, we capital it to feel like the artefact itself: clever, fresh, insightful, and uncomplicated."
The media buy for the barrage attack includes TV, agenda and amusing efforts application the #hangxiety hashtag. These spots barrage nationally on Scripps Networks, added advertisement and cable outlets, Hulu and added online channels in October.
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The artefact band was aboriginal alien at the National Accouterments Show this anniversary and will accept North American administration throughout Canadian Tire, Lowe’s, The Home Depot, Wal-Mart, and Michael’s able as of September.
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