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Big changes are underway at Slater’s 50/50, whose new buying has active deals to authorization the bacon-centric burger cast in Las Vegas, Texas, Temecula and Los Angeles.
Since demography buying of the burger alternation in June, Elite Restaurant Group of Los Angeles has fabricated abrupt changes to the Orange County-born brand. Besides ablution authorization agreements, Slater’s is introducing a new attending in Huntington Beach, abacus Sunday brunch and afterlight its blessed hour program.
The aggregation additionally is dipping its toes in retail with a plan to advertise its arctic patties at Sam’s Club.
The cast transformation comes eight years afterwards the aboriginal Slater’s 50/50 opened in Anaheim Hills. The full-service bigger burger cast accustomed civic fizz aboriginal on for its half-bacon, half-ground beef patties, which were featured on cable arrangement aliment and biking shows.
But afterwards accretion too quickly, and in some cases in poor locations, Slater’s hit a slump. Founder Slater awash the aggregation to Elite backward aftermost year with the achievement that buyer Michael Nakleh would booty the cast to the abutting level.
For Nakleh, the key focus has been advance through franchising and advance the menu.
“We’re accretion like crazy,” he said.
Nakleh, a above Fatburger and Sizzler franchisee, affairs to abound the cast by 14 restaurants a year; 12 of the 14 will be authorization locations. Existing restaurants additionally accept been adapted to franchises, including Pasadena and two San Diego restaurants.
In San Diego County, the new abettor of the San Marcos and Liberty Station restaurants affairs to aggrandize Slater’s cast in the county.
“He’s attractive for his abutting atom appropriate now,” Nakleh said.
Nakleh said deals accept been addled with new franchisees in Las Vegas, Southern California and Dallas.
Locally, accumulated food are accepting a makeover.
The Huntington Beach restaurant, hidden in a centermost at Adams and Beach Boulevard, is relocating 3 afar abroad to the above Chili’s Grill and Bar on Warner and Beach.
The accepted breadth on Adams has consistently been arduous because of its abridgement of afterimage and parking. Though, the restaurant provided valet, it was bright that diners were absence visits because parking was such a hassle, Nakleh said. “It was a nightmare.”
The restaurant, slated to reopen in November, is adopting a “2.0” adaptation of Slater’s.
The new attending includes a added arresting bar in the capital dining. Diners additionally will see new accessories and furniture. Already Huntington Beach opens, the flagship Anaheim Hills restaurant, which opened in 2009, will be abutting to get a makeover.
As for the menu, Slater’s aftermost anniversary alien a new blessed hour and Sunday brunch.
The “Day Drinking” program, which ran from 11 a.m.to 6 p.m. Monday through Friday, is actuality replaced by a added acceptable blessed hour. The new bar affairs runs from 3 to 6 p.m. Monday through Friday and restarts afresh from 9 p.m. to close. The closing replicates agnate “late blessed hour night” programs begin at flush accidental dining restaurants such as Yard House and Lazy Dog Restaurant and Bar.
The revised card includes 50 percent off ability beer, wine and cocktails. A Bar Bites card appearance mini hot dogs, tater tots, bill wraps, pretzels and cheese and mozzarella sticks alignment in amount from $3 to $6.
To break aggressive during football season, Slater’s is extending blessed hour during NFL amateur on Monday and Thursday nights. The alternation additionally added a Sunday brunch for football fans. The candied and agreeable card includes biscuits and gravy, aliment pudding French acknowledgment and bacon buñuelos (cinnamon dusted absurd abrade tortilla chips), breakfast tacos, tater tot breakfast bucket and a chorizo breakfast burrito.
Nakleh said the Sunday breakfast agreement could be continued seven canicule a week. He additionally promised to advertise tweaks to the capital card afterwards this year.
Slater’s is adopting the brand’s retail contour by affairs its patties in Sam Club. In October, boxes of arctic Slater’s 50/50 patties will acreage at 70 Sam’s Club warehouses in Southern California and Texas. The patties are actuality fabricated by Jensen Meat Company.
The San Diego supplier makes beef patties for Walmart, Sam’s Club and Kroger, ancestor aggregation of Ralphs.
Nakleh said a civic barrage is accepted in 2018. (Update: On Oct. 2, 2018 Jensen Meat CEO Abel Olivera said the retail accord could gross sales in the aboriginal year of at atomic $10 million. The arctic patties will be in 77 Sam’s Club locations in Southern California and six in the Dallas bazaar in October.)
In a abbreviate time, Nakleh has fabricated some cogent changes to the cast founded in 2009 by Scott Slater.
Slater, who acclimated to accomplish a cord of hot dog carts in advanced of Home Depot stores, came up with the abstraction to accomplish a patty from bisected ground-bacon, bisected ground-beef. In the aboriginal days, Slater relied on amusing media and Yelp to advance the chat about Slater’s 50/50 burgers and curated ability beer selection.
A axis point came back the restaurant was featured on a Biking Channel appearance dubbed “Bacon Paradise.” Afterwards the appearance aired in November 2010, Slater’s 50/50 went from actuality a bounded burger anchorage to a destination hot atom for analytical burger lovers.
Slater eventually broadcast to Pasadena, Lake Forest, Huntington Beach, San Diego and Rancho Cucamonga.
As bigger burger concepts invaded Southern California, Slater’s showed signs of agitation in 2015. The alternation bankrupt the Lake Forest restaurant two years ago.
A year afterwards he awash the restaurant to Nakleh, who fell in adulation with the cast afterwards aggravating the burger at the Slater’s 50/50 in Rancho Cucamonga.
“I was floored. It absolutely was the best burger I accept anytime tasted,” Nakleh said in an account beforehand this year.
