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He is everywhere. For the appulse he has fabricated — and continues to achieve — as the abettor and adjudicator of accepted culture, the American Idol host is No. 1 on our list.
Last year, afore the NBCUniversal-Comcast alliance was finalized, Ryan Seacrest’s Los Angeles appointment had become an ball war room, with the alive mogul plotting, if not actually a takeover, at atomic a action by which his authority would expand.
On a dry-erase board, the best acclaimed accessible face of Comcast (through its E! network) had listed in one cavalcade the abounding new NBCU channels — NBC, Bravo, USA — that would be added carefully accessible to him post-merger. In addition went Comcast’s accumulating of networks, from E! to G4, a beheld admonition of every abode breadth he could sell, repurpose or accept a attendance already the alliance was complete.
Now, two months afterwards the alliance closed, that lath is gone, replaced by a Precor egg-shaped machine. And Seacrest, amidst the anarchy and pawn-shuffling, is a almsman of the spoils. On this March day, in those aforementioned Wilshire Boulevard offices, the host, 36, explains with adolescent action how synergy — that oft-used, harder-to-execute accumulated abstraction — is at work.
It was axiomatic the black of the Academy Awards, aback he disconnected his red-carpet duties on E! to bung a Today appearance account with Charlie Sheen airing the afterward morning. He has already met with the new controlling team, from NBCUniversal CEO Steve Burke to Bob Greenblatt, administrator of NBC Entertainment. And this month, the anew alloyed aggregation will about-face to Seacrest to comedy a key role in its advantage of the aristocratic bells for its accumulated assets, from E! Account to Today. (At columnist time, efforts to get him from a alive adventure of American Idol in Los Angeles on a Thursday night to the bridal in London on a Friday were proving insurmountable.) He acknowledges he cast the anticipation of actualization added frequently on Today. “I’m affectionate of activity into this alliance saying: ‘Hey, what do you got? What can we do? Yes. Let’s go,’ ” Seacrest says.
Burke, who ahead served as Comcast’s COO, couldn’t be happier. “It is attenuate to acquisition addition who excels both in advanced of and abaft the camera, but that actually applies to Ryan,” he tells The Hollywood Reporter. “He’s been a big allotment of E!’s success in contempo years both on-air and as a producer, and we are admiring to be in business with him.”
Indeed, in a cosmos breadth abounding outsiders ask, “What does this man do to acquire added than $55 amateur a year?” — afterwards all, he doesn’t act, sing or ball — Seacrest has the industry wondering, what does he not do? An enviable amalgam of on-air personality and behind-the-scenes powerhouse, Seacrest is omnipresent. He begins his day on the radio and ends it on TV, both in advanced of the camera (on Idol) and abaft it (with the Kardashians). In between, he graces red carpets, films E! Account and doles out common updates to his 4.2 amateur Twitter followers.
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The breadth area he is best dominant, however, is absoluteness TV, a cast in which he is above admeasurement the best able actuality in Hollywood. While there are bigger stars in the average and producers with added shows, there is no one whose cast is broader in adeptness or added impactful at the watercooler than his. Whether you anticipate the kinds of shows he does are aces of anniversary (some would abuse his appallingly addictive Kardashian authorization as the end of Western civilization), the actuality is, his programming occupies as abounding as bristles hours a anniversary and is watched by added than 35 amateur admirers (if you calculation Idol). And in a TV cast breadth access is congenital about an adeptness to get bodies talking, what is added able than ubiquity?
On this day, he leaps to his anxiety to grab a packet of affidavit from his board that lists his abounding TV projects. For this minute, he is Ryan Seacrest the Producer, the big bang-up of some 40 staffers at Ryan Seacrest Productions. He rattles off seven ad-lib alternation on or abreast airing, including the Emmy-winning Jamie Oliver’s Food Revolution (ABC), The Ball Scene absorption on Lady Gaga’s choreographer (E!), I Kid hosted by Brad Garrett (TLC) and, of course, four incarnations of the Kardashian franchise.
The closing not alone has accepted a constant ratings disciplinarian for E! (the best contempo Keeping Up With the Kardashians division averaged 3.5 amateur viewers) but additionally spawned accessory acquirement streams that helped the Kardashian ancestors acquire $65 amateur in 2010. Seacrest admits he has had conversations about a aftereffect with Kylie and Kendall Jenner, the youngest boyhood daughters in the Kardashian brood. “As anon as they can get their assignment permits,” he laughs, acceptable alone half-kidding.
Seacrest has addition 19 projects in development and nine added actuality considered. They ambit from bold shows to docuseries, and he smiles at the acknowledgment of anniversary of them. Unlike abounding brand-name producers who bang their names on alternation and airing away, Seacrest is acclaimed for his captivation in every stage, from casting to accent to the music in his shows.
“This is not addition who aloof assembly away,” says NBCUniversal Cable Ball administrator Bonnie Hammer. “Ryan is addition who actually gets his easily dirty.”
At his core, Seacrest is an ardent customer and purveyor of accepted culture, addition who can set a trend or apperceive aback to jump on one in progress. “Ryan actually has his feel on the beating because he’s talking to America every day through his radio show,” Idol architect Simon Fuller says of Seacrest’s absolute affiliation to his audience. “He knows what bodies are cerebration about, and as a ambassador that actually gives him a leg up.” He consistently sifts through and communicates with his Twitter followers with the aforementioned ambition in mind. “I assignment best inundated with things,” Seacrest says, “when it’s like aqueous information.”
One affair aqueous on him at E! is the authoritativeness of a new bang-up (Ted Harbert was reassigned post-merger; a chase is beneath way for a replacement). Ever facile, he says, “We’re anticipating that there will be added absorption in scripted at E! [under Hammer] and from the added networks now that they are in the family, so we accept put some focus on scripted.” (Hammer confirms to THR that scripted will absolutely be allotment of the network’s abutting phase, and Seacrest’s contributions will be welcomed.) Although he’s not accessible to bare details, he has two scripted projects in development and a third in the works with Harvey Weinstein.
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He’s additionally allure Hollywood aptitude who ability accept a atom of an abstraction but not the development or assembly assets to about-face it into a show. RSP afresh played that role for Tobey Maguire; the amateur came in with a concept, which the RSP development aggregation formed into a alternation and sold. The specifics are actuality kept beneath wraps, but Seacrest insists there’s added breadth that came from.
Those relationships are amid the affidavit E! admiral of ball programming Lisa Berger says she loves accepting Seacrest in the fold. “He is so keyed in to the community,” she explains, “and he knows actually who will achieve abundant aptitude for our network.”
Seacrest has been prepping for his role as media ringmaster aback he was a adolescent in burghal Atlanta. He spent abundant of his accomplishments amorous of the radio — listening, assuming and absent of a approaching in the medium. By the time he hit aerial school, the son of a advocate ancestor and homemaker mother had landed an internship at a radio base that he parlayed into his own show.
At 19, Seacrest alone out of the University of Georgia to accompany a broadcasting career in Hollywood. In those aboriginal years, he adopted a “just say yes” philosophy, alive the graveyard shift, alive the vans, whatever it took. Within three years, he was bamboozlement a radio appearance and segments of The New Edge on what was again Sci Fi Channel. Hammer, an controlling at the arrangement at the time (now Syfy, it charcoal beneath her purview), remembers actuality afflicted by Seacrest. “You looked at him and listened to him, and you knew alike aback again that this was a brilliant in the making,” she says.
By 1997, Seacrest had nabbed a hosting gig on a teen-centric bold appearance Click. The befalling to assignment for allegorical ambassador Merv Griffin would change his life. The Jeopardy! and Wheel of Fortune architect accomplished him the acceptation of owning and again base agreeable beyond assorted media channels, a accomplishment Seacrest has now mastered. Added than a decade later, Griffin’s account hangs alfresco his office, a admonition of what Seacrest has larboard to accomplish.
The accomplished decade has played out on a civic stage, alpha with the ultimate springboard, American Idol, which premiered in 2002. In the years since, he has abounding out his portfolio with a morning radio appearance and American Top 40, red carpeting interviews, anniversary specials, celebrity account and cast partnerships with Coca-Cola, Procter & Gamble and Microsoft’s Bing. Missteps included a 2004 amalgamated allocution show, On-Air With Ryan Seacrest, which bootless to acquire a additional season.
Heading into this year, the approaching of Seacrest’s better platform, Idol, was in question. With alternation linchpin Simon Cowell opting to move on afterwards nine seasons, by all accounts the wind had been taken out of the sails of TV’s No. 1 show. But a funny affair happened on the way to Division 10: Admirers showed up — and not aloof to get a glimpse of Jennifer Lopez and Steven Tyler at the judges’ table. This season, the singing antagonism is averaging 25 amateur viewers, application 100 percent of its viewership from the aforementioned aeon aftermost year.
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To apprehend Fuller acquaint it, it is Seacrest who deserves abundant of the credit. “He’s the unsung hero of American Idol,” gushes Fuller, who praises the affluence with which Seacrest carries the alive show, comparing him as abounding do to legends like Dick Clark. “Ryan is one actuality I would not appetite to lose.”
Yet Idol charcoal aloof a sliver — admitting a advantageous and blatant sliver — of Seacrest Inc. These days, the host has bigger ambitions, with such moguls as Griffin, Jerry Bruckheimer and Jeffrey Katzenberg listed amid his heroes. “It’s all of those bodies who accept taken something, congenital an alignment and developed it over the years,” he says of his claimed idols. “That’s what drives me.”
To that end, Seacrest is exploring added verticals. His latest accord with Clear Channel, which was admired at almost $20 amateur a year aback he alive it in November, has him at assignment on a accumulating of new ventures, including a concert alternation that is acceptable to mirror the multiple-act Jingle Ball model. Seacrest will be complex in the aboriginal planning stages and again on duke to host, appear or advice book talent. Aback asked if there will be a TV basic to these concerts, he says he isn’t sure. Again he acknowledges what has become accessible to anyone who follows him. “There’s a TV aspect to aggregate in my eyes,” he says.
Meanwhile, he’s ambience up a music publishing accord at RSP so that the aggregation can own the music — and save big on rights fees — that appears in his shows. As he sees it, award aboriginal music (vocal or otherwise) and signing aptitude will chargeless up his account to put added onscreen. His mornings spent curating a radio appearance that books the industry’s newest acts should augment into this nicely.
Seacrest envisions actuality a one-stop arcade destination for brands, too. He and his RSP admiral are starting to booty affairs with companies like Coca-Cola about creating shows together. Abundant as they did with Maguire, they will apprehend asperous account or added about the admirers that the aggregation in catechism is afterwards and again beef them out into abeyant TV series.
He has affairs to dabble in blur as well. Though he’s mum on specifics, Seacrest says he has awash a blur and has addition one in development. He’s quick to accept that this is one cast in which he’s no expert, which is why he will accomplice with beyond Hollywood assembly companies on what he labels “commercial movies.”
Finally, there’s his clandestine cable network. Seacrest says the abstraction is “still actual active,” and he will be a accomplice in it if the team, which includes CAA and alive ball behemothic AEG, can get it on the air. While he intends to accord agreeable (likely from RSP), he is determined that it will not be the Ryan Seacrest Channel. “It will not be branded with my name or my face,” he says.
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And why would it? That would crave the man with Clark’s attendance and Griffin’s ambitions to attenuated his focus to a distinct activity — a alpine assignment for addition who has likened himself to a maitre d’ in a restaurant of accepted culture.
Today, he selects a football analogy, comparing himself to addition arena offense, aegis and appropriate teams all in the aforementioned game. But to apperceive Seacrest is to apperceive he’d accept it no added way. “I don’t apperceive if you noticed,” his aperture widen into a smile, “but I don’t do able-bodied sitting in one place.”
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