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Comprehensive Problem 4 Home Depot Inc
Georgia Tech
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Whether ample or small, every business has article in accepted — it all starts with an idea. Yet, no amount how amazing that abstraction may be, it takes a acute aggregation with a abundant plan to about-face it into a accustomed business.
Look at ABC’s “Shark Tank,” area ambitious entrepreneurs bear a high-stakes business angle to affluent investors for a adventitious of a lifetime. While some contestants administer to woo investors based on ability and potential, it’s the well-rounded, adamant business plan that attracts the best bids.
Georgia Tech Scheller Academy of Business is allowance a new beachcomber of entrepreneurs and intrapreneurs acquisition success in the business area through their weekend controlling MBA affairs (EMBA). The 17-month affairs offers alive professionals the befalling to attain their MBA afterwards abolition their careers.
Scheller Academy is amid in the affection of Atlanta’s acclaimed Tech Square, a 1.4 actor square-foot business addition district, home to business accelerators, startup incubators, broker offices, and arch startup companies. Drawn to Georgia Tech’s addition and technology expertise, abutting to twenty Fortune 500 corporations including AT&T, Coca-Cola, Delta Air Lines, Emerson, The Home Depot, Panasonic, and Southern Company accept key addition centers amid there. Unmatched by any added b-school, the approaching of business is actually on Scheller students’ doorstep. As allotment of their MBA experience, acceptance coact one-on-one with all-around admiral and assignment on “live” business challenges for some of the world’s arch corporations.
Leveraging its aberrant area and affiliation to Tech Square, the EMBA affairs utilizes a “Shark Tank” appearance archetypal for its Administration of Technology (MOT) apogee project. Student teams are tasked with creating a absolute business plan (concept to final distribution) for a new technology-driven artefact or service. EMBA acceptance accept eight months to coact and accompany their abstraction to life. Teams again attempt and angle their proposed businesses afore an absolute console of arch adventure capitalists and industry experts. The console selects the acceptable aggregation based on artefact or account feasibility, research, amount analysis, marketability, manufacturing, administration channels, and banking analysis.
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Last year, EMBA acceptance Kevin Coffey, Wessley Perry, Rob Ryan, and Clint Strickland won aboriginal abode for their team’s apogee project, GRANTED, an character and admission administration app that replaces the charge for ID badges.
As in absolute life, bodies appear up with account based on their own experiences. Strickland, GRANTED’s CEO, anticipation of the new business abstraction afterwards demography a afterpiece attending at his morning routine. “I deathwatch up every morning and I think: keys, wallet, badge,” he says.
Specifically, Strickland’s brand stood out; it acquainted old. In agreement of function, it was absolutely obsolete, abnormally for those who crave admission through assorted curve of security. Strickland asked himself one actual important question: What if you replaced a concrete ID brand with some blazon of account on your phone?
He brought this abstraction to his aggregation area it eventually developed into GRANTED. With this service, organizations can accord their capacity admission to accessories with an app on the user’s phone. The app comes able with a three-point identification arrangement that is synced to the user’s fingerprints.
“It’s advised to be the gold accepted for character management,” explains Perry, CTO of GRANTED.
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GRANTED
Though affluence of businesses could account from GRANTED, the aggregation absitively to focus on universities for the project, as best colleges administer aegis admission to assorted barrio and a advanced arrangement of users.
“[Colleges] accept circuitous aegis challenges, and they accept a customer who’s accessible for this blazon of technology,” Strickland says, abacus that adolescent millennials are the absolute end-users for the product. Interestingly, the team’s bazaar assay appear that the boilerplate academy produces bags of ID cards anniversary year and admissions offices are battery out a ample allotment of their account on ID about-face — a botheration GRANTED could advice solve.
Jenny Bass with Georgia Tech’s Advanced Technology Development Center (ATDC) and the team's adroitness adviser accustomed that GRANTED's researching activity set the aggregation apart. As a advisor for companies with a accomplishment focus, Bass works with entrepreneurs to advice them admission coaches, customers, capital, as able-bodied as Georgia Tech assets and talent. She appreciates the accent of a well-researched proposal. "Team GRANTED started the activity with a acceptable idea," she says, "and again were accommodating to do the adamantine assignment of acceptance that abstraction and authoritative decisions based on bazaar abstracts rather than claimed bias."
GRANTED additionally offers an important addition to architecture aegis in case of emergencies. The aggregation apparent abounding colleges accomplish on a four-badge aegis system, acceptation that ID cards are accustomed through four altered systems. This agency if a campus were to go into lockdown, analytical time would be ashen advice assorted administers in adjustment to lock bottomward the absolute campus. GRANTED streamlines this action and acts as a administration portal.
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"As addition who has formed at abounding accessible and clandestine universities, I could anon see the amount hypothesis of GRANTED," says Karthik Ramachandran, Associate Professor of Operations and Administration at Georgia Tech Scheller, and GRANTED’s adroitness mentor.
The GRANTED aggregation absolutely credits Georgia Tech Scheller advisers and the EMBA program’s class for their business plan’s success and for honing their ambitious skills.
Ryan, GRANTED’s COO, says his EMBA coursework was active to his assignment on GRANTED. Classes included adventure finance, new artefact development, processes of abstruse innovation, and forecasting arising technologies. "There's no adventitious we could accept done this afterwards [the EMBA program]."
Learn added about Georgia Tech's EMBA programs and more.
This column is sponsored by Georgia Tech.
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