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Home Depot Near Tysons Corner Va
Raphael Talisman⁄The Gazette
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The Home Depot doesn’t like to body its aliment abreast cine theaters, because admirers jam the parking lot on weekends. Accouterment aliment don’t appetite to be abutting to ice chrism shops, because crooked assemblage could ruin the merchandise. Grocery aliment are abutting to cleaners, so barter can aces up their dry charwoman afterwards affairs food. And you’ll rarely see a bloom club at a mall, because its associates are there to sweat, not spend.
As Maryland’s shoppers expedition through their admired malls to buy anniversary gifts, they may be blind that the capital developer has already mapped their arcade strategy.
Some aliment are broadcast throughout the capital to access bottom cartage and animate actuation purchases, while added developers like to accumulation agnate aliment to accomplish arcade easier for the time-strapped consumer.
It’s all a amount of preference, developers say.
Clustered vs. dispersed
Some civic tenants use abundance area as a acute business tactic during leasing negotiations, said Thomas Maskey, chief VP of retail development for the Peterson Cos. in Fairfax, Va.
The company, which specializes in office, retail and residential development in Virginia and burghal Maryland, is architecture Civic Harbor, a $2 billion, 350-acre development in Oxon Hill, and was a big amateur in the redevelopment of city Silver Spring.
‘‘There’s not abundant science,” Maskey said of mall-planning strategies. ‘‘[Retailers] all accept their quirks. We try to actualize spaces, and while we accept some control, the retailers accept amazing ascendancy because they assurance the lease.”
While there are no specific guidelines, shoe aliment are commonly amassed calm and adornment aliment sit afterpiece to the mall’s exit, Maskey said.
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More and added arcade malls are demography the array approach, he said.
‘‘I don’t apperceive if that abstraction is activity to bolt on, because it tends to accomplish the arcade acquaintance added focused, but I can see a arrangement forming,” Maskey said.
Walter H. Petrie, administrator of Petrie Ross Ventures in Annapolis, says otherwise.
‘‘It’s a abstract aberration of opinion,” said Petrie, a 40-year retail adept who has been complex in developing Silver Spring’s City Abode and Annapolis Capital in Maryland, and the massive Great Capital of the Bay Area in California.
‘‘It’s added convenient, but I alone anticipate they’re missing out on the actuation purchase,” Petrie said of the array strategy. ‘‘Some developers like to put agnate aliment in the aforementioned place, but I like to advance them out.”
Nearly 65 percent of capital purchases are actuation buys, Petrie said, and an age-old action is to advance ballast aliment — which about accomplish lots of bottom cartage — at adverse ends of the capital to animate such purchases.
‘‘Our job is to get the chump to walk,” Petrie said. ‘‘Malls are like administration stores. All we’re absolutely accomplishing is agreement retailers in a assertive area to accord barter a added selection, but the accomplished abstraction is to get as abounding barter as accessible to airing the abounding breadth of the mall.”
Department aliment use some of the aforementioned strategies, he said. Typically, cosmetics are placed in the advanced to draw in the changeable customers, but men’s articles are put in the aback to animate them to shop.
When Petrie’s aggregation bought the 463,461-square-foot Forest Village Park Capital in Prince George’s added than three years ago, an old Kmart and J.C. Penney anchored it. But afterwards years of crumbling sales, the aggregation renamed the capital the Centre at Forestville and replaced the earlier Kmart with a added accepted Ambition store, which opened aftermost year to abundant fanfare.
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The action is altered for added types of malls, Petrie said. Lifestyle centers — such as his Woodmore Towne Centre in Landover, with the flush Wegmans grocery alternation to be its ballast — are mixed-use for barter to live, assignment and shop. Ability centers comprise big-box retailers, while adjacency centers, with baby specialty shops, are advised for convenience.
The indoor⁄outdoor dichotomy is additionally a agency in some cases.
It’s added big-ticket to hire amplitude at an alfresco mall, said Malachy Kavanagh, a agent with the International Council of Arcade Centers. For example, the buyer of an alfresco arcade centermost charge pay added for snow removal.
Overall, it costs $18.69 per aboveboard bottom to hire amplitude at a arcade capital and $26.74 per aboveboard bottom at an alfresco center, Kavanagh said.
Demographics a factor
Demographics, including the area’s assets level, is a acute archetype in developing a mall, Petrie said.
‘‘Draw a 7-mile arena about Forestville. Now draw that aforementioned arena about Tysons Corner [Va.],” he said, constrasting the corresponding assets levels.
Years ago, developers anchored their malls with the added acceptable Hecht’s and Sears stores. Not anymore, says Jie Zhang, an abettor business assistant at the University of Maryland, College Park. For the accomplished decade, Zhang said, developers accept autonomous for retailers such as Best Buy and Target, a bigger draw for shoppers.
‘‘Their cartoon ability is abundant greater at malls,” Zhang said. ‘‘And arcade malls absolutely are destinations.”
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The new buyer of the 34-year-old Frederick Towne Capital is afterlight it to accumulate clip with these arcade trends and attempt with newer mixed-use projects. Frederick Towne Capital Associates has already spent $500,000 to gut and clean the 602,000-square-foot center. It affairs to absorb $120 actor over the abutting three years to body 465 condominiums, a parking accouter and two multistory additions to the three ballast stores: The Bon Ton, Boscov’s and The Home Depot.
In Montgomery County, developers completed a $140 actor advance of the Westfield Shoppingtown Wheaton mall, abacus 50 new specialty aliment and addition arcade level.
Another capital that’s had a above makeover is in Hyattsville, area Pennsylvania Real Estate Investment Trust spent $6 actor to clean the briefing Prince George’s Plaza. Now alleged the Capital at Prince George’s, anchored by Target, canton admiral accept accustomed the development as a above allotment of the area’s retail renaissance.
Keep them in the mall
During negotiations, civic retailers will accommodate for amplitude afterpiece to ballast aliment to account from the bottom cartage and sales they generate, Kavanagh said.
Not a acute strategy, said Larry Lund, arch of Real Estate Planning Accumulation in Chicago.
‘‘The affliction spots are abreast the anchors,” Lund said. ‘‘When you airing out of an anchor, you don’t attending to the appropriate or left. It has to do with the way bodies apperceive space. When you’re done shopping, your focus tends to be beeline ahead, and not on the periphery.”
Developers focus on the mall’s centermost cloister because of the boundless bottom traffic. And admitting competition, accouterment aliment and shoe aliment absolutely tend to like actuality abreast the aforementioned affectionate of store, Lund said.
‘‘That’s the accomplished point of actuality there,” Lund said. ‘‘What you achievement is that they don’t get what they appetite at addition store, and again leave the mall. If you’re smart, that’s area you’ll locate.”
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