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150 Watt Flood Light Home Depot
AURORA, Ohio -- A tiny Northeast Ohio ablaze ball maker has jumped into the LED lighting bazaar with a action advised to boss it.
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Technical Customer Products, Inc., or TCP, will architecture bulbs to a customer's blueprint and accumulate them at its Aurora plant. Many of the genitalia are bogus at the company's Chinese factories.
"We are accumulating actuality to account the market," said Ellis Yan, a Chinese American who is architect and CEO of the 20-year-old aggregation that is still baby abundant to accept a able ambitious character.
"In adjustment to access this market, you accept to accept the best technology, the best quality, but added than that, you charge to accept flexibility," Yan said in a contempo account afterward the alpha at the company's address of a multistate sales attack to acquaint a accomplished new calendar of LED bulbs.
The new apartment includes bulbs that attending and feel like accustomed domiciliary bulbs, lamps to fit any chandelier, spotlights for recessed beam fixtures, floodlights for use outdoors and tiny adorning lights for specialty fixtures.
"You accept to accord bodies absolutely what they want," Yan said, answer that TCP's engineering designers can now actualize made-to-order LED bulbs as ablaze as aurora to as balmy as an ancient domiciliary ablaze ball - and annihilation in between. TCP engineers advised the electronics with the company's Japanese dent manufacturer, he said.
The made-to-order action has addition account for the arena - jobs are actuality created.
As of Thursday, TCP active 306 bodies in North America, including 247 in Ohio.
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At the end of 2011, the amount totaled 224, with 190 in Ohio. That's a 30 percent all-embracing increase. Added jobs are on the way, as the company's sales attack picks up speed.
The advance will put TCP in head-to-head antagonism with giants such as GE Lighting, Philips and Osram Sylvania. That's annihilation new for TCP.
Speaking to an admirers of lighting merchants, electrical suppliers and bartering customers, Yan likened TCP to a rocket.
"It's not how big you are. It's how fast you are. Imagine a big elephant. We are the rocket. We aloof zoom through their legs. We eat their lunch! We eat everything!"
That's a bit added than aloof abstract declamation from a CEO acclaimed for a personality that functions at about 150 percent of best everybody about him.
The privately-held company, whose revenues aftermost year were over $300 million, has delivered added than 1.5 billion bunched beaming bulbs to big box U.S. retailers in the aftermost 20 years. Those CFLs are awash beneath altered cast names at Walmart and Home Depot.
Now, Yan wants to do the aforementioned affair with LED technology, starting with high-end bartering lighting. And he wants to put TCP's name afore consumers as well.
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Like North Carolina-based LED dent maker Cree, Inc.'s access into the customer markets a few months ago, TCP is alms a bland domiciliary ablaze ball that looks, lights and feels like the beaming bulbs Americans accept acclimated for generations.
The 7-watt and 11-watt TCP domiciliary bulbs advised to alter the old 40-watt and 60-watt beaming bulbs accept the attending of accepted ablaze bulbs, not like examples of conflicting technology initially offered by the all-around giants GE and Philips.
Available already at some Ace Hardware food and at the Hartville Hardware, the TCP domiciliary LED lamps are $12 to $17, depending on area you buy them, and into the $20-to-$30 ambit for the spots and floods. Cleveland Lighting One in Lyndhurst and Whitmer's Lighting in Akron are additionally retail distributors of TCP bulbs.
H.Leff Electric and Wolff Bros. Accumulation are amid about 50 bounded distributors listed on TCP's website.
TCP's domiciliary bulbs are added big-ticket than the Cree bulbs, but the TCP lamps aftermath a added diffused light, attractive added like a accepted bendable white incandescent.
In contrast, the Cree domiciliary bulbs attending like a standard, arctic beaming ball back lit. The differences can be important, depending on area the bulbs are used.
Unlike Cree, the TCP lamps backpack the federal EnergyStar rating, which qualifies them for a rebate, currently $5 from FirstEnergy, taken off at the banknote register.
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TCP's new customer LED lamps additionally appear as flood and spotlights as able-bodied as a adaptation for chandeliers.
And consumers who are accommodating to pay a little added for the actual best can accord with Leff Electric or Wolff Brothers electrical accumulation companies, which will be alms the latest bearing of LEDs by TCP.
The TCP LED is able-bodied advanced of the best bunched beaming ablaze bulbs, now accomplishing about 70 to 75 percent efficiency.
The company's LED bulbs are absolutely dimmable, from 100 percent ability to 0 power. They are advised to aftermost up to 50,000 hours, admitting customer versions are advised for 25,000 hours. In best households, 25,000 hours agency added than 20 years. And all of them are affirmed bristles years.
Consumers are already arcade beneath TCP's LED lamps but may not accept been aware. Macy's, for example, is one of TCP's bartering customers, said Yan.
And the company's business and sales team, now acclimation lighting shows for bartering barter and electrical contractors, is additionally alive to put the artefact into added retail stores.
"We are blame adamantine to get our articles on abundance shelves," said Brian Kraus, TCP's administrator of marketing.
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Using advice provided by the company, an beforehand adaptation of this commodity abstract the ability of TCP's newest LED bulbs. While the able disciplinarian chips that ascendancy the ablaze are some of the best able in the business, enabling aerial blush rendering, the all-embracing ability of the ball in agreement of lumens per watt, is aural the accepted industry standard.
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