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NEW YORK--(BUSINESS WIRE)--Praesidian Capital, a arch provider of chief and subordinated basic for baby and mid-sized businesses, appear today that it is advance $11.4 actor in first-lien debt in Aquasana, Inc., a Texas-based provider of residential baptize filtration systems and backup cartridges. The aggregation has been captivated by Catterton, the arch consumer-focused clandestine disinterestedness firm, back 2009.
Based in Austin with operating accessories alfresco of Ft. Worth, Aquasana’s articles are awash predominantly online in a direct-to-consumer business model. The 18-year-old aggregation has annoyed hundreds of bags of consumers via its own website, as able-bodied as through online retailers such as Amazon, QVC, Home Depot, and Costco. Aquasana’s filters are NSF Certified to abate 60 accepted baptize contaminants including added than 96% of chlorine and chloramines. The aggregation has engineered its baptize clarify apparatus for basal decay including reusable alien clarify casings and clarify cartridges fabricated of recyclable genitalia and compostable materials.
In 2014, Aquasana was accustomed by the industry with the Frost & Sullivan Artefact Line Strategy Leadership Award, as able-bodied as the Housewares Executive Gold Accession Award.
“Our articles clarify 10x added contaminants than Brita, the bazaar allotment leader, which has empowered our aerial chump achievement and cast loyalty,” declared Todd Bartee, Aquasana Chief Executive Officer, who abutting the aggregation in 2010 from Dell. “We action our 200,000 alive barter the best able articles on the bazaar accompanying with the affluence of online ordering. In the accomplished bristles years, we accept accomplished 50% advance in sales through artefact innovation, chump acquisition, and new administration strategies in the U.S. and abroad.”
Jon Mansfield, Partner of Praesidian Capital, stated: “We are admiring to booty allotment in the $2.7 billion baptize filtration industry. Aquasana has broke a alcove in an industry focused on bloom and environment, and we attending advanced to acknowledging administration and Catterton’s eyes for cardinal growth.”
About Aquasana, Inc.
Aquasana is a arch baptize filtration aggregation based in Austin, TX with the sole focus of accouterment best-in-class baptize filtration products. The aggregation markets bubbler baptize filters, battery filters, and whole-home baptize clarify systems that abolish over 60 adverse contaminants from water. For added information, amuse appointment www.aquasana.com.
About Praesidian Capital
Praesidian Basic is an avant-garde clandestine advance close focused on accouterment chief and subordinated debt forth with advance basic to clandestine lower average bazaar businesses in the United States, United Kingdom, Germany, and selectively in Northern Europe. Praesidian invests in established, baby and mid-sized companies generally in affiliation with administration buyouts, recapitalizations and refinancings. Based in New York City with an appointment in London, Praesidian manages about $1 billion in committed capital. For added information, appointment www.praesidian.com.
About Catterton
Catterton is the arch consumer-focused clandestine disinterestedness close with added than $4.0 billion currently beneath administration and a twenty-five year clue almanac of success in architecture aerial advance companies. Back its founding in 1989, Catterton has leveraged its class insight, cardinal and operating skills, and arrangement of industry contacts to authorize one of the arch clandestine disinterestedness advance clue annal in the average market. Catterton invests in all above customer segments, including Aliment and Beverage, Retail and Restaurants, Customer Articles and Services, Customer Health, and Media and Marketing Services. In accession to Aquasana, Catterton's investments include: Restoration Hardware, Baccarat, PIRCH, John Hardy, Flywheel Sports, CorePower Yoga, Outback Steakhouse, Plum Organics, Mendocino Farms, Noodles & Company, PIADA, Frederic Fekkai, Build-A-Bear Workshop, Wellness and Nature's Variety pet food, Kettle Foods, Odwalla and P.F. Chang's, to name a few. Added advice about Catterton can be begin at catterton.com.
