For the additional year in a row, Nordstrom is ushering in the anniversary division with customers’ belief in an ad attack blue-blooded “Love, Nordstrom.”
Shot by blur administrator and appearance columnist Danielle Levitt, the civic anniversary attack highlights the accord barter allotment with the aggregation and with anniversary other, illustrating belief through a larger-than-life anniversary agenda that comes to activity in video. The attack begins today in the U.S. and Canada.
Last year’s attack put the spotlight on customers, and this year that’s been continued to accompany and ancestors and the appropriate ties barter accept with Nordstrom and anniversary other. Nordstrom asked barter to allotment their ancestors belief to appearance how families are authentic in abounding ways, including constant friends, babe squads and admiring tribes who appear calm to bless the holidays.
“The holidays are about adulatory the relationships and bodies that are allusive in our lives,” said Scott Meden, arch business administrator of Nordstrom. “For Nordstrom, that appropriate accord is with our customers. With this campaign, we appetite to bless our barter because they accomplish us who we are — and we’re beholden to be able to allotment their ancestors stories.”
Among those featured are FDNY firefighter Sky Shepard, who’s been arcade at Nordstrom Downtown Seattle back he was a adolescent and now shops at Nordstrom Rack in Union Square and is apparent with his buddies and adolescent firefighters. Additionally featured is chump Collene Lynch, who started arcade at Nordstrom 50 years ago, has a amphitheater of accompany who she affirmed with as adolescent mothers who would boutique calm for their children’s shoes.
The chip attack includes digital, print, out of home, in-store window displays, amusing media, arcade accoutrements and coffee sleeves. There is additionally a “Love, Nordstrom” aeronautics tab on nordstrom.com to booty barter to the abounding attack experience. The attack includes videos that accompany the ads to activity through action set to the melody of Ray Charles’ song “Ain’t That Love.” The videos will be acquaint on nordstrom.com and on the retailer’s amusing and agenda platforms.
Nordstrom is continuing its attitude to accord new shoes to accouchement in need. Through its affiliation with New Balance and Shoes That Fit, Nordstrom affairs to accord 25,000 pairs this year. Barter can advice by purchasing a $10 giving agenda at any Nordstrom or Nordstrom Rack abundance in the U.S.
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