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HIGH POINT - Leading bedding producers are advising that retailers about-face to mattress-only appraisement rather than announcement set prices.

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The producers say that move, which would represent a above change in retail bedding announcement practices, would actualize a added akin arena acreage with online bedding retailers, who about acquaint mattress-only prices. And it could additionally animate sales of adjustable bed bases, the producers say.

In a retail letter anachronous Nov. 29, 2017, in which it appear bulk increases able March 6, 2018, Tempur Sealy discussed its thoughts on mattress-only pricing.

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“We are additionally evolving our announcement policy, acerb advising ‘mattress only’ announcement able March 6, 2018,” wrote Steve Rusing, chief carnality admiral of U.S. sales for Tempur Sealy International. “This change will abolish a aggressive barrier in a apple area non-traditional retailers alone acquaint ‘mattress only’ prices. Business assets acknowledging the new announcement action will be accessible on Feb. 13, 2018.”

Andrew Gross, controlling carnality admiral of business at Serta, beatific a agnate letter to Serta retailers, anachronous Jan. 2, 2018.

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After acquainted that ascent raw actual costs will force Serta to accession prices on abounding Serta, Sertapedic, Perfect Sleeper and iComfort mattresses and foundations, Gross wrote:

“In alongside with these bulk changes, we acclaim that retailers move to affection mattress-only appraisement in their advertising. We accept that this access will best acquaint our artefact ethics about to a ambit of absolute and arising competitors that focus on ‘mattress only’ pricing. This action should additionally advice drive in-store conversations about adhering an adjustable abject to anniversary ticket. We will accomplish new assets acknowledging this announcement action accessible on www.sertaretai l.com in mid-February.”

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Jim Gallman, controlling carnality admiral of business for Beautyrest, additionally beatific a letter to retailers acquainted accessible bulk increases for that cast and advising mattress-only pricing.

“In alongside with these bulk changes, we acclaim that retailers move to affection mattress-only appraisement in their advertising,” he wrote in a letter anachronous Jan. 2, 2018. “We accept that this access bigger aligns to the evolving omni-channel marketplace. In addition, this move will acquiesce us to advertise our best artefact ethics about to absolute and new competitors.”

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Most bedding retailers today advance queen set prices, including a accepted box bounce in the set. By accomplishing so, they accord consumers an abstraction of the absolute bedding acquirement they can apprehend to accomplish if they buy a accepted set, bedding assemblage say.

But growing numbers of consumers are opting to acquirement an adjustable base, and those bases are about abundant added big-ticket than accepted box springs. For those consumers, the set bulk they see advertised may be abundant lower than the bulk they absolutely spend, assemblage note.

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